Good Afternoon
Fri 9th May
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Classified Advertising - Making An Impact
Call our sales team on 020 7549 8674 or email us to discuss any of these opportunities! |
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Full entries, Listings and Super Banners
At Waterlow Legal, we recognise potential clients searching for a law firm, barristers’ chambers’ or legal service need as much information as possible when they get their search results. Our enhanced entries give you the opportunity to pinpoint your location using our new and improved maps, to highlight unique benefits your firm or company can offer and to maximise the chances of click-throughs to your website and email address..
See diagrams here >>
“ I have advertised in the Waterlow Legal Range for a number of years now. I know that I can rely on the Waterlow brand to offer me exposure throughout the entire legal profession across the UK. It’s reputation is unsurpassed”
Peter Bignold, A & A Investigations
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If you enhance your entry with a Listings Banner, this will appear alphabetically within the list of results when a user searches by any criteria that match your company. These banners link straight through to your website (or can be linked to an email address or your full entry if you prefer) and appear at the top of your full entry to reinforce your branding to potential clients when they click through.
See diagrams here >>
Super Banners are an ideal way to associate your firm or organisation with a particular location or area of expertise or service provision. Your banner will head up the list of search results and be the first piece of artwork on the screen, which is a very powerful way to get your branding across to site visitors. You can reserve a Super Banner for:
- any work category, area of expertise or service provided
- any county/unitary authority
- any country (International Law Firms only)
Remember that Super Banners are EXCLUSIVE, so once you have booked it, nobody else can book that position. This is an excellent way of differentiating from your competitors..
See diagrams here >>
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Logos
It’s worth making sure that your full entry maximises the opportunities available to display your own logo, any official logos you might be entitle to use (e.g. Community Legal Service or Bar Mark) and that you have live links going through to your email address and website. A basic entry includes name, address, telephone, fax and a full live linked email address.
The opportunity to add descriptive text into your full entry is an excellent way of highlighting particular specialities or unique selling points to site visitors. Note that Legal Services providers, Expert Witnesses, International Law Firms, Legal Investigation Firms and Agency Firms all receive one line of descriptive text free with a basic full entry.
See diagrams here >>
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Many of our customers already take a logo in our print Solicitors' & Barristers' Directory and this logo can carried through to your online full entry. Furthermore, if your organisation or firm has achieved certain quality standards your online entry is a perfect place demonstrate this with the relevant logo. The options (which vary according to what sort of organisation has achieved the quality mark) are:. |
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BARMARK® |
Bar Council’s Quality Mark awarding good practice management within chambers |
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Community Legal Service |
The Legal Services Commission Quality Mark confirming an organisation meets its standards |
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Criminal Defence Service |
The Legal Services Commission Quality Mark confirming a law firm is an approved provider of criminal legal aid services |
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Investors in People |
The Investors in People Standard confirming an organisation operates a framework for achieving success and business improvement through its people |
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Lexcel |
The Law Society’s Practice Management Standard confirming a legal department or law firm meets good business practice and customer satisfaction standards. |
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Call our sales team on 020 7549 8674 or email us to discuss any of these opportunities! |
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Note these diagrams are for illustration purposes only and do not relate to current bookings on the site.
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